After graduating from Northeastern University, I began working for BU's College of Communication where I was tasked with increasing engagement with the student body through the school's online platforms.

Graduate student turn out for extracurricular activities organized by the school wasn't great. In order to boost event attendance, the administration needed to reassess the way they presented and promoted future gatherings.

Challenge -

Check in with the student body and gauge interest in potential upcoming school sponsored events through a promotional landing page.

Process -

"Making a straightforward survey will turn away a lot of students. I'd like to have this seem more like an opportunity to participate in something cool rather than an obligation to give up personal info."

"Each event should feel like one in a series of social mixers. Distinct product cards resembling admission tickets will hopefully shift the students' perspectives from filling out a survey to making a transaction."

"I'll have to create a basic inventory system that prevents a user from RSVPing for more than the individual ticket allotment per event. I also need to capture the user's email along with their selections."

Conclusion -

"The whole 'card and cart' thing has to be fully responsive and just as intuitive to use on a mobile device as it is on a big screen. The cards will need vertical, horizontal, and block-like layouts depending on the width of the viewport."

Out of This World Parties

Hosted by COM

  • Fri, Sep. 2
    Space-ball Game
    Fenway Park
    • You can expect:
    • Baseball
    • Hotdogs
    • Drinks
    RSVPs
  • Sat, Sep. 14
    Zero-Grav Mixer
    Hyatt
    • You can expect:
    • Music
    • Dancing
    • Prizes
    • Drinks
    RSVPs
  • Tue, Sep. 17
    Galactic Pub Night
    Bell in Hand
    • You can expect:
    • Games
    • Chatting
    • Food
    • Drinks
    RSVPs

"I am very excited to meet our new terrestrial peers from the class of 2012!"

Itinerary
  • You Haven't RSVP'd for Anything

  • Space-ball Game

    Fri, Sep. 2

    Fenway Park

  • Zero-Grav Mixer

    Sat, Sep. 14

    Hyatt

  • Galactic Pub Night (x2)

    Tue, Sep. 17

    Bell in Hand