Hootsuite Analytics is a tool used to measure and share the impact of interactions on social media. I designed and built a variety of materials that promoted use of the product and educated users on its features.

The Love List was an algorithm that used Hootsuite Analytics metrics to rank social media accounts based on the collective sentiment associated with conversations they had online.

Challenge -

Design and build a web interface capable of dynamically displaying, sorting, and paginating ranking data.

Process -

"So, I need to build a scoreboard, but it's going to require context. The ranking criteria needs to be communicated as clearly and concisely as possible."

"People will intuitively click on column headers when they want to sort stuff, but some of the data is long passages of text with images, so it would look really weird crammed into typical spreadsheet style layout."

"Only a few of the metrics that were measured make sense to display as different views. To figure out which data will go where, I'll have to compare some numbers and do a little math."

Conclusion -

"I like the idea of numbered cards and a single carefully worded sentence with user inputs that can be modified to semantically redefine the display logic of the app."

The Love List

Theepisodes of MST3K

  • s4 e24

    "Manos" the Hands of Fate - 9.2/10

    A hapless family on a car trip in rural Texas takes refuge at a “lodge” that turns out to be the home of a deadly cult.

    Play on YouTube
    #1

  • s5 e12

    Mitchell - 8.9/10

    The trio sit through a dreary Joe Don Baker disasterpiece as Gypsy tries to find a way to save Joel from being killed by the Mads.

    Play on YouTube
    #2

  • s3 e12

    Gamera vs. Guiron - 8.8/10

    It's Gamera Movie #4, including the Gamera Theme Song and a reenactment of an old favorite magic trick.

    Play on YouTube
    #3

  • s5 e7

    I Accuse My Parents - 8.8/10

    Joel and the Bots hear all about new-fangled farming techniques in the 50s short The Truck Farmer (1954). Afterward, a one-time overachiever blames his boozy, neglectful parents for his run in with the law in I Accuse My Parents (1944). The guys analyze the main character from the movie and reenact a few choice scenes.

    Play on YouTube
    #4

  • s4 e18

    Attack of the Eye Creatures - 8.7/10

    A pair of teens discover a band of multi-eyed aliens in The Eye Creatures (1965). Crow and Tom work through their "best friends" stage and the guys lament how much the filmmakers just didn't care. The Mads get a visit from Larry Buchanan in Deep 13.

    Play on YouTube
    #5

  • s5 e8

    Operation Double 007 - 8.7/10

    In Operation Kid Brother (1967), a plastic surgeon gets recruited to stop a villain from developing radioactive rugs. The Bots watch some of Joel's home movies, try to hypnotize Tom, and get a visit from their old friend Torgo.

    Play on YouTube
    #6

  • s8 e20

    Space Mutiny - 8.7/10

    Mike and the 'bots learn the 80s were worse than they thought as they endure the putrid sci-fi epic, Space Mutiny (1988).

    Play on YouTube
    #7

  • s3 e3

    Pod People - 8.6/10

    Alien eggs hatch on Earth after a meteor crash which spells trouble for a vacationing family, a singer on tour with his entourage, and a pair of poachers in "Pod People" (Los nuevos extraterrestres (1983)). Joel and the Bots listen to some "new age" music and write their own song.

    Play on YouTube
    #8

  • s3 e9

    The Amazing Colossal Man - 8.6/10

    Crow and Tom build a cardboard fort while Joel introduces his idea for non-permanent tattoos during the invention exchange. In Bert I. Gordon's The Amazing Colossal Man (1957), an army colonel becomes a giant after an atomic blast. Later, the crew gets a visit from the Colossal Man himself.

    Play on YouTube
    #9

  • s4 e4

    Teenagers from Outer Space - 8.6/10

    Joel and the Bots discover the difference between real and "reel" life, how to dispose of snacks in space, a real 'boss' visitor, and how JFK can wreck a fashion show in this episode featuring the classic "Teenagers From Outer Space".

    Play on YouTube
    #10